NextXI Cricket was created for the fans who live and breathe the game—not only the biggest matches and household names, but players, stories and moments that make cricket special.
We bring a fresh, uniquely Australian perspective to cricket, shining a light on the people and parts of the game that don’t always receive the attention they deserve.
From domestic competitions and emerging talent to grassroots stories, forgotten heroes and the people working beyond the boundary, we believe every corner of cricket has a story worth celebrating.
NextXI Cricket is a home for cricket nerds—the fans who remember obscure scorecards, debate team selections, follow rising players before everyone else and could happily talk cricket all day.
However you enjoy the game, you belong here.
Built on genuine passion, curiosity and community, NextXI Cricket is a place where fans are heard, cricket culture is celebrated and the stories beyond the headlines receive their moment in the spotlight.
We create and distribute engaging content across sport and business, including:
* Podcasts and interviews
* Short-form video
* Social media campaigns
* LinkedIn content
* Athlete and emerging-talent features
* Branded storytelling
* Partnership campaigns
* Investor and business communications
Whether we’re showcasing an emerging cricketer, producing a podcast, telling the story behind a business or developing a digital campaign, our focus remains the same: creating authentic content that builds audiences, strengthens brands and drives meaningful engagement.
Scoreboard Media Group & NextXI Cricket has entered a strategic content partnership with Cricket Australia to help bring the stories of Australian domestic cricket to modern audiences.
Through access to match footage and archival content from the Sheffield Shield, One-Day Cup, WNCL and T20 Spring Challenge, we’ll produce original content across our digital channels—including player interviews, archival stories, match analysis and fan-led formats.
Together, we aim to celebrate the history, rivalries, culture and talent that make Australian domestic cricket special ahead of the 2026/27 season.
We produce podcasts, short-form video, LinkedIn content, social media campaigns and branded storytelling that builds audiences and meaningful partnerships.
Across sport and business, we create, produce and distribute content that builds audiences, strengthens brands and drives meaningful engagement. Whether we’re showcasing athletes, producing podcasts, creating investor communications or developing digital content, our focus is the same: telling stories that deserve to be seen.